|  | ExxonMobil Chemical Launches PacVantage at Interpack 2005
HOUSTON - APRIL 20, 2005 - ExxonMobil Chemical today launched its new PacVantage® suite of secure internet-based technologies to serve customers in the fast-moving consumer goods (FMCG) market. At the ExxonMobil Chemical stand (B13) at Interpack 2005 - Hall 7, brand owners will see a demonstration of PacVantage technologies that help speed up time to market and increase the marketing impact of their packaged products.
The Films Business of ExxonMobil Chemical developed the PacVantage concept. An internet-based suite of technologies that go beyond the company's traditional film offer, PacVantage provides design, color management and planning tools to create real-time networks among players in the production, distribution and promotion of packaging for fast-moving consumer goods .
Faster to market
The network of PacVantage technology users will be uniquely positioned to bring products to market faster; a feat that would be impossible for one company alone. For a totally new design, the time to reach the retailer’s shelf can be reduced from months to weeks. An existing design can be available in days rather than weeks.
"PacVantage provides an internet-based work-flow process that links together the packaging material supplier, converter, designer and end-user. The technology enables the supply chain to get new package designs to market quicker through design, planning and collaboration over the internet, and color management at every step in the design process", says Massimo Ferrari, director of new business for ExxonMobil Chemical Films Europe.
The PacVantage suite of collaboration tools will be demonstrated at Interpak 2005 with HP technologies including HP Indigo Press WS4050, Color Managed Designjet 30/130 series of prrofers and a Bosch Terra 25 VFFS packaging machine. Visitors to the ExxonMobil Chemical stand can see the complete workflow from design to packaged products and can take part in a demonstration of collaborative color and design management.
"PacVantage uses three powerful technologies to take the guesswork out of communicating color. This means consistent color from computer monitor to right-first-time prints," says Joe Cardillo, PacVantage technology manager for ExxonMobil Chemical's Films Business.
The demonstration will show how PacVantage can enhance the role of packaging in brand communication, providing a viable alternative to mass media advertising as a less costly and more efficient way of taking the brand message directly to the consumer.
Since packaged consumer goods are bought on impulse in more than 70percent of cases, attractive packaging and the ability to speed time to market can create new opportunities for timely promotions.
PacVantage partners
- Saueressig, a leader in pre-press and print forms, which has facilities in Germany, Poland, Jordan and the United Kingdom, where it uses state-of-the-art technology with fully digital color management for pre-press work and cylinder engraving (www.saueressig.de).
- SIT, a flexible packaging converter, based in San Marino, specializes in the production of high quality flexible packaging with rotogravure technology for multinational and regional companies in Europe, the USA and the Middle East . SIT is one of the first companies to use PacVantage Color, a methodology developed by ExxonMobil in conjunction with RIT (Rochester Institute of Technology), to obtain a higher level in vivid colors and unmatched quality, with color consistency and repeatability in packaging print design. (www.sit.sm).
- SPO, a flexible packaging converter based in Ballée, France, specialized in high quality production of flexible packaging in flexo printing technology. SPO is one of the first companies to use PacVantage Planning, a technology solution for planning and finite scheduling for the converting industry (www.spoemballage.com)
- Design Success, a dynamic, fast-growing international packaging design agency, specializes in branding design and conceptual developments, based in Copenhagen, Denmark, with offices in Germany, Belgium and Mexico (www.designsuccess.com.)
- Digital Packaging, a digital printer, based in Paris, France, specializes in the production of packaging samples and mock-ups for FMCG companies (www.digital-packaging.fr).
The Films Business of ExxonMobil Chemical is a leading global supplier of a full range of films for flexible packaging and labeling applications. The Films Business has seven affiliated production plants: three in Europe (Virton, Belgium; Kerkrade, the Netherlands; and Brindisi, Italy) and four in North America (LaGrange, Georgia; Stratford, Connecticut; Shawnee, Oklahoma; and Belleville, Canada). Its European head office is located in Luxembourg and its U.S. head office is in Macedon, New York. The company and its affiliates support customer needs around the world. Additional information regarding the Films Business can be found on www.oppfilms.com.
ExxonMobil Chemical is a global leader in technology, product quality and customer service with petrochemical manufacturing and/or marketing operations in more than 150 countries around the world. Its products include olefins, aromatics, fluids, synthetic rubber, polyethylene, polypropylene, oriented polypropylene packaging films, plasticizers, synthetic lubricant basestocks and additives for fuels and lubricants. Information about ExxonMobil Chemical can be found on www.exxonmobilchemical.com.
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Editor’s notes:
1) Release is available at: http://www.oppfilms.com/Public_Products/OPPFilms/Oriented_PP_Films/Europe/News_and_Useful_Links/Opp_News_Headlines.asp
http://www.exxonmobilchemical.com/Public_Products/OPPFilms/Oriented_PP_Films/Europe/News_and_Useful_Links/Opp_News_Headlines.asp
2) The terms ExxonMobil, ExxonMobil Chemical, the Films Business, our and its, as used in this news release, sometimes refer not only to The Films Business of ExxonMobil Chemical Company, but collectively to some or all of those companies affiliated with Exxon Mobil Corporation which manufacture, market or are otherwise involved in the oriented polypropylene films business. The shorter terms are merely for convenience.
3) ExxonMobil, the ExxonMobil logo and PacVantage are registered trademarks of Exxon Mobil Corporation.
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